About the conference

Where does your analytics strategy actually live? Often in chat channels, in a “Tracking Plan v3 – FINAL” spreadsheet nobody has opened for months, and in the memory of people who have since left. Audits help, but an audit is a snapshot, and drift is continuous. In this 30-minute talk, Julien presents an “analytics as code” approach: the tracking plan is kept in a Git repository, in three hand-written YAML files describing the product, the events to measure and the rules they must follow.

• A request followed end to end: a ticket, a change to the YAML, automated checks on every push (schema, naming, owners, personal data), a pull request reviewed and merged, then the implementation guide and tag configuration generated and deployed.
• A weekly audit that compares what is actually collected with the plan, and finds deprecated events still firing or events that were never documented.
• Why product managers and executives never need to open Git: they keep using tickets, chat and dashboards.
• One neutral spec with adapters for Matomo, GA4, Piano, Piwik PRO, PostHog and Snowplow, so changing platform no longer means starting again.
• Automated tests checking that every tracked hit matches the plan, with and without consent.

The talk is for analysts, analytics engineers and product teams who want a tracking plan that stays up to date, and a history that answers who changed what, when and why.

About Julien Coquet

Julien Coquet is a digital analytics consultant and evangelist at N7 Data, based in Montélimar, France, with more than 25 years of experience in analytics. Julien is also an author, trainer, blogger and translator, and a regular speaker on the conference circuit, including Superweek, MeasureCamp and MeasureSummit.

MatomoCamp is free and online. See the talk in the MatomoCamp 2027 schedule.

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About the conference

Moving websites from one Matomo instance to another looks simple until you get to the tracking. Tracking codes are not updated everywhere on the same day, mobile apps keep calling the old URL for months, and DNS changes take time to spread. In the meantime, visits go to the old instance, or nowhere at all.

In this 30-minute talk, Valentin presents Tracking Forwarder, a Matomo plugin that catches these hits at the source and replays them live on the new instance, with the original IP address, user agent, language and date.

About Valentin Baraise

Valentin Baraise is a DevOps engineer who has been speaking at MatomoCamp since its first edition in 2021. At Empreinte Digitale, Valentin deployed and maintained most of the cloud SaaS infrastructure, and has shared that hands-on experience on stage: what it takes on the infrastructure side to grow Matomo from 100 to 1 million visits (2021), and how to manage 1,000 websites, dozens of Matomo servers and more than 100 users from a single platform (2023).

MatomoCamp is free and online. See the talk in the MatomoCamp 2027 schedule.

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About the conference

Launched on 1 April 2025, the Matomo Partner Programme is now up and running. At MatomoCamp 2024, Ronan explained why Matomo needed a strong partner programme; at MatomoCamp 2025, Ronan shared its first months. This 30-minute talk is the follow-up: an honest picture of the programme as it runs today.

• How the programme works today: partner types, requirements and benefits.
• Who the partners are and which services they offer around Matomo.
• What the programme changes for Matomo users looking for help with implementation, training or support.
• What was learned since the launch: what worked, what changed, and what would be done differently.
• What comes next for the programme and for the Matomo ecosystem.

The talk is for agencies and consultants who are considering becoming a Matomo partner, and for Matomo users who want to know who can help them.

About Ronan Chardonneau

Ronan Chardonneau is Partner Programme Manager at Matomo and has co-organised MatomoCamp since 2021. Ronan is also the author of many books about Matomo, as well as videos on YouTube and courses on Udemy.

MatomoCamp is free and online. See the talk in the MatomoCamp 2027 schedule.

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About Bernhard Prange

Bernhard Prange is a Search Marketing Specialist with a keen interest in automation. His expertise lies in leveraging data to drive business decisions and improve marketing ROI. With a knack for simplifying complex data sets and making them actionable.

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About the conference

Matomo is a robust analytics platform that can empower French businesses to glean invaluable insights into their website traffic and user behavior. In this conference, Carmen will introduce how Matomo is used by French businesses in order to track a wide array of metrics, including page views, bounce rates, and conversion rates. This allows them to gain a deeper understanding of their website’s performance and pinpoint areas for improvement, all while ensuring GDPR compliance. During the session, Carmen will engage the audience with several case studies of businesses that have harnessed Matomo to optimize their websites and make data-driven decisions.

About Carmen Soini

Carmen is a Business Development Manager at Matomo, boasting over a decade of experience in the realm of value selling. She is passionate about driving positive transformations for companies through the exceptional data collected by Matomo, executed in a safe and ethical manner.

The post French speaking conference: Matomo’s Analytical Solutions for French Businesses appeared first on MatomoCamp.

What’s in this conference?

Join us for an enlightening conference dedicated to maximizing the potential of Matomo Analytics in the B2B landscape:

• Matomo’s Interface Unveiled: Delve into the core features and reports of Matomo’s platform. Catering to both experts and beginners, this segment aims to refine your analytics process with invaluable insights.
• B2B Event Tracking Decoded: Through hands-on examples, we’ll illuminate the essential events to monitor within a B2B company’s customer journey. Beyond identification, we’ll guide you on deriving meaningful conclusions from these results to inform actionable strategies.
• Demystifying Event Set-Up: Bypass the complexities and get a clear overview of setting up various events. Specifically crafted for marketers, rest assured that this session is user-friendly with no coding expertise needed.

About the speaker: Mika Mäki

With two decades of experience in various expert roles within digital marketing, Mika Mäki is no stranger to the nuances of web analytics. Measurement has been at the heart of his journey, ensuring that web analytics tools, like Matomo, have been an integral part of his toolkit from the outset.

Over the years, Mika’s expertise has benefited over 1,000 clients, ranging from individual entrepreneurs to mammoth organizations with tens of thousands of employees.

Today, wearing the hat of the Co-founder and Head of Analytics at Digiteam, Mika is laser-focused on elevating his clients’ businesses. His passion for analytics has naturally positioned him as the go-to expert for configuring analytics for all of Digiteam’s 200+ clients.

The post Introducing the first conference in Finnish at MatomoCamp: Matomo Analytics as a Tool for B2B Marketing appeared first on MatomoCamp.

Session Abstract:
How to Reconcile Microsoft SharePoint On-Premises or Online with Matomo

Description:
SharePoint has become an integral part of many organizations’ digital infrastructure. However, the challenge remains: How do we gain deeper insights into user behavior? The answer might just lie with Matomo Analytics.

If you have an environment with Microsoft SharePoint On-Premises or Online, and you’re seeking more granular data on user interactions, join us as we explore the integration of Matomo into your SharePoint environment. This integration promises to offer more indicators and valuable information, enabling you to better understand and cater to your users.

In this hands-on session, we will walk you through the process of setting up a local instance of a Matomo server. But that’s not all! We will also demonstrate how to seamlessly make it communicate with a SharePoint Online site, leveraging the platform’s modern experience.

About the speaker

Laurent Sittler, a Consultant and Architect in Microsoft 365 from Montréal, QC, is renowned for his expertise on SharePoint,.

The post Introducing Matomo Analytics on SharePoint: A Deep Dive with Laurent Sittler appeared first on MatomoCamp.

In this session, Dan will guide attendees through the prompts he employed with ChatGPT to craft a program. This program’s primary function? To seamlessly retrieve data and export it to a CSV file using Matomo’s API. The best part? Anyone can replicate this process.

Matomo Analytics is renowned for its comprehensive dashboards and robust reporting tools. However, there are instances when users need to manipulate and utilize the data in unconventional ways. For instance, imagine wanting to correlate online user actions with offline sales. This might seem like a daunting task, but with Matomo’s API, it becomes a feasible endeavor.

Dan Banks will shed light on his journey of leveraging the Matomo data to “connect the dots.” By integrating AI capabilities with Matomo’s API, he was able to craft a program that not only retrieves data but also structures it in a way that facilitates offline and online data correlation.

Why should you attend this session? (so as the others)

• An innovative approach: Learn how AI, particularly ChatGPT, can be a game-changer in web analytics.
• Hands-On Learning: Dan’s walkthrough will provide attendees with actionable insights, enabling them to replicate the process.
• Deep Dive into Matomo’s API: Understand the potential of Matomo’s API and how it can be harnessed for diverse data needs.

The post MatomoCamp Spotlight: Dan Banks on Harnessing AI for Matomo’s API appeared first on MatomoCamp.

About the speaker: Tomas Persson

Tomas Persson is not just an expert; he’s a seasoned practitioner. At Digitalist, he has been instrumental in configuring the TagManager for hundreds of websites. His experience has equipped him with insights that are both deep and wide-ranging. In this session, he will distill his knowledge into actionable best practices that can help you extract better data from your website using Matomo.

Here’s a sneak peek into his session:

1. Cleaning up Data from Your Site
   • Using MTM might seem straightforward, but the data from your website or app can often be inconsistent or even contain Personally Identifiable Information (PII). Tomas will guide you on how to manage this data in MTM before sending it to Matomo.
2. Data Structures for Events
   • The way you name your events can make or break your reporting in Matomo. Tomas will provide examples and ideas to help you structure your event naming effectively.
3. Consent Management
   • In today’s digital age, managing consents correctly is paramount. Tomas will showcase examples of integrating a Consent Management Platform (CMP) with Matomo, ensuring you’re on the right side of data privacy regulations.
4. Custom Search Tracking
   • While Matomo’s built-in search is user-friendly, advanced features like search count require a deeper understanding of MTM. Tomas will also delve into the challenges of dynamic/AJAX-based searches and how to navigate them.
5. Accessing Data Relative to the clickElement
   • Clicking a button often necessitates fetching data dynamically from elements relative to that button. Tomas will demonstrate how this can be achieved seamlessly in MTM.

Q&A Session with Tomas Persson

The session will conclude with a Q&A segment, providing attendees a golden opportunity to pick Tomas’s brain about any aspect of Tag Management. Whether you’re a novice or a seasoned professional, this is your chance to get answers to those burning questions.

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Meet Our Speaker: Stefan Koning
Allow us to introduce our first speaker for MatomoCamp 2023 – Stefan Koning. Stefan Koning is a renowned expert in the field of Matomo analytics, with a wealth of experience in leveraging data to drive meaningful insights and business growth. With a passion for empowering others with knowledge, he is dedicated to showcasing the potential of the Matomo Surveys Plugin.

Dive into the Matomo Surveys Plugin

The Matomo Surveys Plugin is a powerful tool designed to gather qualitative user feedback directly within your Matomo analytics platform. In this captivating talk, Stefan Koning will walk you through every nook and cranny of this plugin, offering a comprehensive demonstration of its functionalities and features.

Ready to Be a Part of MatomoCamp 2023?
Now that you’ve caught a glimpse of what Stefan Koning has in store for us, we invite other passionate speakers to join this exciting lineup. MatomoCamp 2023 is now open for speaker proposals! If you have expertise in Matomo, digital analytics, or any related field, this is your chance to shine on our virtual stage and share your valuable insights with a community of like-minded individuals.

Share Your Expertise: Submit Your Proposal
Do you have a compelling topic that you believe will resonate with our audience? We want to hear from you! Submit your proposal through our Call for Proposals (CFP) platform. Whether you’re an experienced speaker or a newcomer eager to showcase your knowledge, MatomoCamp 2023 is the perfect platform to make your mark.

Don’t Miss Out!
As we gear up for an unforgettable MatomoCamp experience, we encourage you to keep an eye on our website for updates and exciting announcements. Remember to subscribe to our newsletter to receive all the latest news and be the first to know about new speakers and agenda updates.

Conclusion
Join us in celebrating the world of Matomo analytics and the incredible potential of MatomoCamp. We can’t wait to see you at MatomoCamp 2023, and we eagerly await your speaker proposals to make this event an extraordinary gathering of data enthusiasts like never before.

Stay tuned for more updates, and until then, keep exploring, innovating, and embracing the power of data!

Best regards,
The MatomoCamp 2023 Organizing Team

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