We are happy to announce that Julien Coquet will speak at MatomoCamp 2027, on 18 March 2027 at 14:00 CET. The session, in English, is called “Analytics as Code: Why Your Tracking Plan Belongs in Git”.
About the conference
Where does your analytics strategy actually live? Often in chat channels, in a “Tracking Plan v3 – FINAL” spreadsheet nobody has opened for months, and in the memory of people who have since left. Audits help, but an audit is a snapshot, and drift is continuous. In this 30-minute talk, Julien presents an “analytics as code” approach: the tracking plan is kept in a Git repository, in three hand-written YAML files describing the product, the events to measure and the rules they must follow.
- A request followed end to end: a ticket, a change to the YAML, automated checks on every push (schema, naming, owners, personal data), a pull request reviewed and merged, then the implementation guide and tag configuration generated and deployed.
- A weekly audit that compares what is actually collected with the plan, and finds deprecated events still firing or events that were never documented.
- Why product managers and executives never need to open Git: they keep using tickets, chat and dashboards.
- One neutral spec with adapters for Matomo, GA4, Piano, Piwik PRO, PostHog and Snowplow, so changing platform no longer means starting again.
- Automated tests checking that every tracked hit matches the plan, with and without consent.
The talk is for analysts, analytics engineers and product teams who want a tracking plan that stays up to date, and a history that answers who changed what, when and why.
About Julien Coquet
Julien Coquet is a digital analytics consultant and evangelist at N7 Data, based in Montélimar, France, with more than 25 years of experience in analytics. Julien is also an author, trainer, blogger and translator, and a regular speaker on the conference circuit, including Superweek, MeasureCamp and MeasureSummit.
MatomoCamp is free and online. See the talk in the MatomoCamp 2027 schedule.
